Includes a 32-page full-color book, four toddler-size "magazines" for bathroom reading—including Vanity Fairy, BQ (Babies Quarterly), Rolling Stroller, and Sports Animated, 100 toilet targets, reward stickers, a potty chart, a helpful brochure for parents (written by a pediatrician), and, best of all, a child's very own roll of toilet paper on a refillable holder.